“He’s not on the level of powerful puss u worked HELLA Hard To build.”) Ultimately, Swifties are united by two main qualities: perpetual onlineness and sleep deprivation, because Swift often saves important announcements for late at night. (“Taylor, this guy is gonna give you scabies,” Banks recently wrote on Instagram, of Swift’s alleged boyfriend, Matty Healy. Swift’s fan base skews female, millennial, and white, though there’s plenty of diversity within: take the Gaylors, a contingent of Swifties who are convinced that the artist’s lyrics are sapphic, or the rapper Azealia Banks, who is famous for hating everyone except Swift, of whom she is oddly protective. The show’s length, and its emphasis on albums, might be suggestive of something more old school, but there are parts of the tour that feel developed for the algorithm, such as Swift’s performance of the song “Bejeweled,” which incorporates part of a viral TikTok dance, or when she references comments that she’s read about herself online, including the phrase “mother is mothering.” I, like many fans, have been following the tour through an endless stream of content since that first show in Glendale. She has crafted a spectacle-a long-form, real-life experience in an age that is otherwise dominated by short-form online content-though the tour is also perfectly designed to be consumed online. ![]() Taylor Swift has done to stadium shows what Beyoncé did to Coachella, and to millennials what Bruce Springsteen did to baby boomers. I have no idea how she’ll do this again tomorrow.” “Like, the last show you do in your life. “This is what I imagine a farewell concert to be,” another wrote. It was the first night of the tour, but it also felt like an ending. Fans were in disbelief, but they also seemed genuinely concerned for her health: “This bitch is literally going to die doing all of these shows,” one person wrote. There were sixteen costume changes, most of which happened onstage she took no real breaks. Swift performed forty-four songs in total, for an approximate run time of three hours and fifteen minutes. There was one attendee, live-streaming the concert, who had seemingly anticipated that Swift would be putting on the show of a lifetime: “Don’t worry about my fucking battery, bitches,” he told his audience on TikTok. “Like the entire stadium.” Swifties with tickets to later stops on the tour began recalibrating their plans: one woman wrote that she might switch out the dress she’d wanted to wear for a pair of glitter pants, in order to hide her compression socks. “The stadium ran out of water,” one person complained afterward. After that, she played three songs from “ Fearless,” then five from “ evermore.” As the show wore on, hellopizzafap wrote on Reddit, “ID LIKE TO POINT OUT WE ARE 30 SONGS DEEP AND STILL HAVE 3 ERAS TO GO.” In Glendale, things were starting to fall apart. In Glendale, which changed its name to Swift City in honor of the event, Swift opened with six songs from the “Lover” era-an explosion of pastel hues, bubblegum pop, and L.G.B.T.Q. “I’m just sharing dreams.” (Swifties are notoriously nice-at least, to one another.) ![]() “3 hour performances would be incredibly hard on her voice,” a user named ellisoph wrote. Legality aside, three hours just seemed like a lot. More world-weary fans, though, listed a variety of logistical concerns, including ordinances banning fireworks and loud music late at night. It was the only way, they argued, for her to come remotely close to hitting everything. On Reddit, a few psychos speculated that Swift might be onstage for three hours or more, like a one-woman jam band. But it was also hard to imagine her leaving so many others on the cutting-room floor. The premise was ambitious: the show would span Swift’s entire musical career, which is so varied that each album constitutes its own “era.” Presumably, this endeavor would involve Swift performing one song or so from each of her ten albums. In the lead-up to opening night, there had been a lot of speculation about the format of the show. ![]() ![]() There was a moment, about twenty-five minutes into Taylor Swift’s first Eras Tour show, in Glendale, Arizona, when fans began to realize that the concert was much grander than they had anticipated.
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